How work is delivered
Audits, strategy documents and reports are delivered through shared documents and email. Designs are delivered as shared design files. Pages and tests are built directly in your Shopify store, page builder or testing tool, or in a hosting account we set up for you.
Getting started
Work starts once your agreement is signed and your first payment is received. In the first week we run onboarding: we collect access to your tools, review your funnel and past tests, and agree on priorities.
If assets or access arrive late, the start date moves back by the same amount. No refund or credit is given for delays on the client side, because your team and schedule are already reserved.
Typical timelines
- Full funnel audit: week 1 of a monthly program.
- 1 landing page: about 2 weeks.
- 3 landing pages: about 3 to 4 weeks.
- Monthly programs: new work every week, including tests, pages and fixes.
- Exact deliverables and dates are set in your signed agreement or proposal.
How a monthly program runs
Monthly programs follow a roadmap in four phases: audit and prioritization, offer and funnel strategy, a high-impact optimization sprint, then scaling winners and planning the next round. Priorities can change by mutual agreement based on test results, launches and traffic.
We focus on the work most likely to improve results, so the number of tests or pages each month can vary.
Access we need
To deliver on time, we usually need collaborator or staff access to Shopify, GA4 or Triple Whale, your testing tool (such as Intelligems), and Microsoft Clarity or Hotjar. Delays in access, feedback or approvals move the timeline by the same amount.
Communication and reporting
- A shared Slack channel for day-to-day communication.
- Weekly strategy meetings and status updates.
- Monthly progress summaries with test results.
- Quarterly roadmap reviews.
Approvals and launch
We do not publish pages or launch tests on your store without your approval. Once you approve, we launch, monitor the test and share the analysis. Winning tests are rolled out to all traffic with your approval.
Changes and revisions
Feedback and revisions on deliverables are handled within your program or project scope. Requests outside the agreed scope, such as new pages or funnels, are quoted separately before any work starts.