What is HYPE?+
HYPE is a Canadian CRO agency that builds landing pages and runs A/B tests for e-commerce brands spending $100K+ a month on ads. It was founded by Pranjal Patel, who has built 400+ landing pages and run 1,100+ CRO tests for brands including PetLab, Revel Nail, True Classic, Ekster and Cocosolis.
What results has HYPE delivered for clients?+
Landing pages and A/B tests that added $2.5M a year in revenue for PetLab, $2.17M for Revel Nail and $1.1M for Cocosolis. Herbal Oasis lifted conversion rate 159% in an Intelligems test, and Ekster went from a 1.5% to a 3.11% conversion rate with one listicle landing page. All 42 case studies are on our case studies page.
How much does a CRO agency cost?+
Most dedicated CRO agencies charge a monthly retainer of roughly $5K to $30K+, depending on how many pages and tests they run each month. HYPE prices by the number of pages and tests your funnel needs, at a fraction of the $41K to $53K a month it costs to hire the same team in-house. We give exact pricing on the call once we know your traffic and goals.
What is a good conversion rate for a Shopify store?+
Most Shopify stores convert between about 1% and 2% of sessions, and anything above 3% puts a store in roughly the top 10 to 20%. Cold traffic from paid social usually converts below the store average, which is why a landing page that matches the ad matters. With HYPE, Ekster went from 1.5% to 3.11% and Knutzz from 0.39% to 1.41%.
Should ads go to a landing page or a product page?+
For cold paid traffic, a landing page built for the ad usually wins, because it can answer the buyer's questions in the order they ask them. In AVEA's Intelligems test, our landing page converted 9.42% better than their product page at 95% statistical significance. The way to know for your brand is to test both.
What does a CRO agency do?+
A CRO (conversion rate optimization) agency finds where visitors drop off between the ad click and the purchase, then designs, builds and A/B tests fixes to turn more of them into buyers. At HYPE that means a funnel audit, research, landing pages, offer building, copy, design, Shopify development and A/B test setup, with winners rolled out to all traffic.
Should we hire a CRO agency or build an in-house team?+
An in-house team with a strategist, designer, copywriter and developer costs about $41K to $53K a month and takes months to hire. An agency gives you the full team from week 1 for less. Many brands keep a small in-house team and add an agency for testing capacity.
Where is HYPE based?+
HYPE is based in Toronto, Canada, and operates as Supernova Toronto Inc. We work remotely with brands across North America, Europe and Asia.
Do you guarantee results?+
No one can honestly guarantee a number before testing your traffic. What we commit to is the work: a full funnel audit in week 1, then up to 3 landing pages and up to 5 A/B tests a month, with every result reported against your real revenue. Losing ideas get rebuilt and tested again.
How fast will we see results?+
Your audit and test plan are ready in week 1, and the first pages and tests go live from week 2. A test usually needs 2 to 4 weeks of traffic to reach a clear result, so most brands have real numbers within the first 60 to 90 days.
How much traffic do we need?+
Enough for A/B tests to reach a clear result. As a rule, that means $100K+ a month in ad spend. Below that, tests take too long to read, and we will tell you on the call if a landing page build is the better fit.
Is there a long-term contract?+
We start with a 90-day plan, then go month to month. Every page, test and file we build is yours to keep.
Do you replace our in-house team?+
No. We add testing capacity next to your team. Your people keep ownership of the site and the roadmap. We bring the tests, the builds and the analysis.
What do you need from our team?+
One point of contact, access to your Shopify store, analytics and ad accounts, and your brand assets. We handle the research, copy, design, build and test setup. Your team approves, and we ship.
Which platforms and tools do you work in?+
Shopify and Shopify Plus, Unbounce, Replo, and headless builds on Vercel. Tests run in Intelligems, and tracking runs through GA4, Meta Pixel, TikTok, Microsoft Clarity and Hotjar. We work inside your accounts.
How do you decide what to test first, and how do you pick a winner?+
Every idea from the audit is ranked by its expected revenue impact, so the biggest leaks go first. Each test runs to a clear result and is judged on revenue per visitor, not clicks or bounce rate. Winners go live for all traffic.
Do you work with SaaS, AI and subscription businesses?+
Yes. The method is the same: find the biggest drop-off, test the fix, measure the revenue. Most of our published results today are from e-commerce brands.
