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Despite investing heavily into paid advertising, Cocosolis was hitting a plateau with their ROAS and Conversion Rate. Their team had tested numerous on-site changes—yet nothing moved the needle.
The root cause?
Their entire funnel was optimized for bottom-of-funnel (BoF) traffic, while the majority of their paid traffic consisted of cold, top-of-funnel (ToF) audiences.
This mismatch meant that first-time visitors, who had never heard of the brand before, were landing on pages built for ready-to-buy customers. Without the right education, trust-building, or offer framing, those cold users bounced—resulting in wasted ad spend, unstable revenue, and poor conversion performance.
On top of that, because Cocosolis is a seasonality-driven business, their numbers were fluctuating even more dramatically month over month. Without a funnel strategy designed to consistently warm up cold traffic, their ability to scale was capped.
In the first 1.5 months, we implemented 13 targeted CRO tests across France, Bulgaria, and Romania—each carefully chosen based on our proven CRO framework.
We began by conducting a comprehensive audit of the website and analyzing user behavior through GA4, Hotjar, and past performance data. From this, we identified low-hanging revenue opportunities—elements across the homepage, category pages, product pages, and checkout that were either missing, underperforming, or mismatched for top-of-funnel users.
Then, we focused only on high-impact experiments: changes that would generate the biggest lift in conversion rate and revenue with minimal development effort or complexity.
Most importantly, all our tests were designed for cold traffic—users who had never interacted with the brand before. That meant building trust, delivering education, and reducing friction at every step of the funnel to move first-time visitors closer to purchase.
This included strategic placements of:
€877,575 in Extra Yearly Revenue from Just 4 Winning Tests
After launching 13 CRO tests in just 1.5 months, we identified 4 major winners that delivered exceptional uplifts in RPV (Revenue Per Visitor) and overall conversion rates.
Together, these 4 winning tests added an extra €877,575 in yearly revenue — without increasing ad spend.
As seen in the visual below, each test tackled a specific part of the funnel:
These high-leverage experiments proved how minor layout changes, trust-building elements, and mobile-optimized sections can compound to drive massive lifts — especially for cold traffic.
By focusing exclusively on tests that served first-time visitors, we unlocked scalable revenue growth from traffic they were already paying for.
Despite heavy investment in paid advertising, Revel Nail was hitting a ceiling with their conversion rate and revenue efficiency. Their ad spend was scaling, but site performance wasn’t keeping up.
The underlying issue?
We deployed our 11-step CRO process to uncover the bottlenecks and design experiments that directly tackled cold traffic friction points.
By aligning page experiences with cold audience intent, Revel Nail could convert more first-time visitors at scale.
In just 120 days, Revel Nail achieved:
And the most dramatic win — within just one month of rolling out CRO test winners, Revel Nail generated an additional $967,432 in extra revenue that they would have otherwise left on the table.
Momentum didn’t stop there — the brand continued scaling with stabilized CVR, posting a 4.89% CVR in the following period.
These results proved that smart CRO tests compound like ad spend multipliers: the same traffic budget produced significantly more revenue, lifting both topline growth and profitability.
👉 Key takeaway: By applying targeted CRO tests to first-time visitors, Revel Nail turned their existing ad spend into a far more efficient revenue engine — unlocking nearly $1M extra revenue in just one month.
EMF Harmony, a health & wellness brand, was scaling ad spend but their site wasn’t converting at the level needed to sustain growth.
We applied our 11-step CRO process, targeting the highest-leverage opportunities that could drive measurable conversion improvements within months.
These changes were designed to move cold traffic from “curious” to “confident buyer” without increasing ad spend.
In just 6 months, EMF Harmony experienced dramatic growth:
By lifting CVR and reducing leakage, the same ad spend drove significantly higher revenue efficiency, allowing the brand to scale profitably.
👉 Key takeaway: With a strategic CRO roadmap, EMF Harmony doubled their Conversion Rate and scaled revenue by nearly 50% in under 6 months — without spending more on ads.
HYPE x Real Botanicals
They were struggling to increase their conversion rate on their website and Landing pages for their Top of the Funnel Hot Traffic for their products.
“Working with HYPE Media and Pranjal has been an outstanding experience. Having collaborated with Pranjal in the past, I knew he had the strategic insight and experience to develop high-converting landing pages for every stage of the funnel—top, middle, and bottom. He and his team understand all the UX/UI elements necessary to drive conversions, from education and trust-building to social proof and offer structure.
What sets HYPE Media apart is their ability to quickly grasp a brand’s identity and translate it into a seamless user experience. They move fast, communicate effectively, and deliver creative assets that feel perfectly aligned with the brand—often with little to no revision needed. Their ability to nail the look, feel, and tone of a brand without excessive direction is rare.
Beyond design, their copywriting is top-tier, to the point where we've even repurposed their work for other brand touch points. Most importantly, their landing pages have significantly outperformed our in-house versions, doubling conversion rates.If you're looking for an agency that delivers high-quality work, communicates seamlessly, and truly understands how to craft landing pages that convert, I highly recommend HYPE Media.”
Tim Dinger, Real Botanicals
We creWe created 3x Landing pages for Cold, Warm and Hot Traffic for each funnel stage focusing on Education and building Trust.
They are converting at 8% - 11% conversion rate now with multi 6-figure MoM revenue growth with new and returning customers.
HYPE x Drink Delta
They were stuck at 7% CVR for almost 6 months, and couldn’t find a way to test new landing pages that would resonate with the cold traffic to convert them into paying ones.
“Pran and his Hype Team played a key role in elevating Delta’s shopping experience with their dedication and sharp attention to detail. Pran’s ability to execute projects quickly and efficiently made a huge impact, especially during our transition to Shopify. His expertise in UI prioritization provided a strong foundation for our Development team, allowing them to implement changes seamlessly. Beyond just delivering results, Pran integrated effortlessly with our team, becoming a true extension of our internal crew.”
Justin Mower, Delta
We created 6x Landing pages for Cold, Warm and Hot Traffic for each funnel stage focusing on Education and building Trust with different copy and offers that will resonate with first time buyers at all 3x stages of the funnel. We also re-designed their entire shopify website in a CRO optimized way with a pure focus on converting first time buyers into long time customers.
Just in the first month, Delta went from 7% to 14.07% Conversion rate in significantly increasing their Revenue by millions of dollars more.
HYPE x Petlab
PetLab’s Shopify PDPs were not built to convert cold traffic from Meta ads. Here’s what they lacked:
Despite spending heavily on Meta ads, visitors weren’t converting — simply because they weren’t being guided properly through the buying journey.
“We engaged Pranjal and his team at Hype Media to build three landing pages for our business, and the entire experience was exceptional. From the very beginning, they took the time to truly understand our business and the product we were promoting. Their research process was unparalleled, and their attention to detail shone through at every stage.
The process was incredibly smooth—from onboarding to reviewing designs and copy, everything was executed to an exceptionally high standard. Hype Media handled the entire project end-to-end, taking care of everything from building the landing pages and setting them up in Unbounce to running tests in IntelliGems.
Pranjal and his team have been instrumental in driving our growth as we scaled past 8 figures in revenue. We’ll continue to rely on Hype Media for our landing page needs. Highly recommended for anyone looking for a seamless, high-quality service.
Thank you, Hype Media, for your brilliant work!”
Tyrone Lazar-Tromp, The Pet Lab
We launched a series of landing page A/B tests against their existing PDPs.
These tests targeted top products like:
Each landing page followed HYPE’s proven cold-traffic LP framework:
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HYPE x Herbal Oasis
They were struggling to increase their conversion rate on their website and Landing pages for their Top of the Funnel Hot Traffic at a profitable ROI.
"Working directly with Pranjal and Mossab at Hype Media has been a great experience. They quickly stepped in, learned out brand and unique selling points, created modern, mobile-optimized landing pages for us and have been helping us with a CRO project on an ongoing basis. Would definitely recommend them to anyone with a D2C E-Commerce brand."
Austin Stallings, Herbal Oasis
We created 10+ Landing pages for Cold, Warm and Hot Traffic for each funnel stage focusing on Education and building Trust with different copy and offers that will resonate with first time buyers at all 3x stages of the funnel. We also ran multiple CRO tests per month on the website along with re-building the entire website in a CRO optimized way with a pure focus on converting first time buyers into long time customers.
Just in the first 1.5 months working with them, we increased their conversion rate by 159%, Revenue by 183% and AOV by 9% which mostly came from new customers. Now we are scaling the Ads spend to increase the traffic on the site to get more sales.
HYPE x Cumin Club
The brand was not able to increase their revenue and Ad spend because their conversion rate was stuck at 1.5%
“Working with Pranjal and the team at Hype was incredibly seamless. As a DTC brand in the Indian food space, we needed landing pages that could educate, tell our story, and convert, and they delivered on all three. What stood out was that Pranjal didn't just focus on building landing pages. He thought holistically about the funnel and acted as a true partner to the business. The landing page designs were clean, easy to navigate, and incoporated best practices from their experience across other brands. If you're looking for a team that combines strategic thinking with clean and performant designs, I highly recommend working with Pranjal and his team at Hype”
Harish Visweswaran, Cumin Club
We created 2x Landing pages for Cold Traffic for 2x of their best selling products focusing on Education and building Trust with different copy and offers that will resonate with first time buyers including launching their new product the simmer sauce which would increase the AOV as well.
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Parmida needed a high-converting landing page to drive traffic and performance on Amazon and showcase their unique offering.
“The HYPE team delivered a beautifully designed page that perfectly reflects our brand. They were responsive and solution-oriented throughout.”
Patricia Li-Wan, Parmida Chocolates
Created a high-converting, visually striking landing page that aligned with brand aesthetics and connected to the Amazon store.
Successfully scaled traffic and conversions to Amazon store while building a strong brand presence and seamless user experience.
HYPE x True Classic
True Classic was not able to test many high converting landing pages that would increase the Revenue per visitor for their best selling product that was the number 1 driver of new customers.
“Pranjal and the Hype team are extremely eager and scrappy. They want their clients to succeed, which I appreciate, and is willing to put in the extra work to deliver results for you.”
Jonathan Tsao, True Classic
We created a Landing page for Cold Traffic for their best selling product bundle focusing on Education and building Trust with copy and offers that will resonate with first time buyers.
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INTELLI needed landing pages that convert immediately for both their agency and their clients — with no time for trial and error.
“We’re closing clients every single day. It was night and day from the old website to the current landing page. I’m so grateful to Pranjal…”
Romiel Clarke, INTELLI Marketing
Built a high-performing landing page for INTELLI and their clients. Combined fast delivery with deep understanding of high-converting UX patterns.
Landing page helped INTELLI close clients daily, drastically improved conversion rates, and became a proven template for future client projects.
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Shadow XS had a low 0.5% CVR despite active ad campaigns. Their landing page didn’t engage users or convert effectively.
“The moment we launched the new landing page, the response from our ads was immediate and positive… We went from 0.5% to 3.5% CVR in 2 weeks.”
Rolston Clarke, Shadow XS
We built a high-converting landing page tailored to their audience. Clean layout, clear value prop, strong CTAs, and mobile-first design.
The CVR jumped to 3.5% in just two weeks. They saw increased leads, better ad engagement, and used the page as a template for future growth.
HYPE x Avea
AVEA was stuck with a flat conversion rate and plateaued revenue growth—despite strong traffic, their site wasn’t converting visitors into buyers or increasing average order value, limiting their ability to scale.
“Yeah, The landing pages you’ve built are great, I think we our AOV increased by 20%”
Duri Granziol, Avea
We rebuilt their landing pages from the ground up—tailored to each stage of the buyer journey (TOF, MOF, BOF), infused with social proof, optimized offers, and clear pricing—to drive trust, boost conversions, and unlock new revenue growth.
This led to a 20% increase in AOV, 9.7% increase in Conversion Rate and a 6.5% lift in Revenue Per Visitor—in just 30 days.
