Privacy policy

Last updated: January 2026

Your privacy is important to us. This Privacy Policy explains how Supernova Toronto Inc., a corporation incorporated under the laws of Canada, operating under the registered business (operating) name HYPE (“Supernova”, “HYPE”, “we”, “us”, or “our”), collects, uses, discloses, and protects your personal information when you interact with our website, services, and related platforms (the “Services”).

HYPE is the registered business (operating) name of Supernova Toronto Inc. All references to “HYPE” in this Privacy Policy refer to Supernova Toronto Inc. in its capacity as the owner and operator of the Services.

Information We Collect

We may collect personal information that you voluntarily provide to us, including but not limited to:

Name

Email address

Company name and business information

Contact details

Project-related data submitted through forms, Slack, Unbounce, Shopify, or other platforms

We may also collect information automatically, including:

Analytics data through tools such as Google Analytics, Hotjar, Microsoft Clarity, and similar technologies
Device, browser, and usage data
IP address and interaction data

How We Use Your Information

We use your personal information for the following purposes:

To communicate with you regarding your project or inquiry
To provide, operate, and manage the Services
For internal record-keeping and project tracking
To improve user experience, website performance, and service offerings
To comply with legal, regulatory, and contractual obligations

Data Sharing

We do not sell your personal information.

We may share personal information only with trusted service providers strictly for operational purposes, including but not limited to:

Shopify
Calendly
Slack
Unbounce
Figma
Analytics and hosting providers

All service providers are contractually required to safeguard your information and use it only for authorized purposes.

HYPE and Shopify

HYPE operates this website and related Services under the registered business name HYPE, owned by Supernova Toronto Inc. The Services are hosted by Shopify, which enables us to provide the Services to you.

Shopify may collect and process personal information regarding your access to and use of the Services in order to operate, protect, and improve the platform. Information you submit through the Services may be transmitted to and processed by Shopify and its partners, including in jurisdictions outside your country of residence.

To support business analytics, growth, and advertising, Shopify may use certain enhanced features that incorporate data collected from your interactions with this website and other Shopify-powered stores. In such cases, Shopify acts as an independent data controller for that processing.

You may review Shopify’s privacy practices here:

https://privacy.shopify.com/en

Personal Information We Collect or Process

“Personal information” refers to information that identifies or can reasonably be linked to you. This may include:

Contact details such as name, address, phone number, and email address
Financial and transaction information where applicable
Account and login information
Communications with us
Device, browser, and usage information

Personal information does not include anonymized or de-identified data.

Sources of Personal Information

We may collect personal information from:

You directly when you use the Services or communicate with us
Your device automatically through cookies and similar technologies
Service providers acting on our behalf
Partners or third parties where permitted by law

How We Use Personal Information

We may use personal information to:

Provide and improve the Services
Process transactions and manage accounts
Communicate with you
Deliver marketing and promotional communications
Maintain security and prevent fraud
Comply with legal obligations and enforce our policies

How We Disclose Personal Information

We may disclose personal information:

To Shopify and service providers that support our operations
To marketing and analytics partners where permitted
When required by law or legal process
In connection with a corporate transaction such as a merger or restructuring
With your consent or at your direction

Third-Party Websites and Links

The Services may include links to third-party websites or platforms. We are not responsible for the privacy practices, content, or security of those third parties. We encourage you to review their privacy policies independently.

Children’s Data

The Services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children.

Security and Retention

We implement reasonable administrative, technical, and organizational safeguards to protect personal information. However, no system is completely secure, and we cannot guarantee absolute security.

Personal information is retained only for as long as necessary to fulfill the purposes described in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce agreements.

Your Rights and Choices

Depending on your jurisdiction, you may have the right to:

Access your personal information
Request correction of inaccurate information
Request deletion of personal information
Request data portability
Opt out of marketing communications

You may exercise these rights by contacting us using the details below. We may need to verify your identity before processing requests, as permitted by law.

We do not discriminate against individuals for exercising privacy rights.

International Transfers

Your personal information may be transferred, stored, and processed outside your country of residence. Where required, we rely on appropriate safeguards such as standard contractual clauses or other lawful transfer mechanisms.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. Updates will be posted on this page with a revised “Last updated” date.