Increase Your
Conversion Rate  

Lower Your Customer Acquisition Cost

Increase Your Average
Order Value

From the desk of Pranjal Patel

January 2025

Dear E-commerce entrepreneur,

here’s some

Harsh Truth For E-Com Brands

Spending $100,000 + per month on Paid Ads

-> You can have the best Ads

-> You can have the best Offers

-> You can have the best Email flows

But if you don’t have A Landing page

That Doesn’t Answer These 4 Questions

1. Why Your Product Is The Best Option In The Market?

2. How Will Your Product Benefit Someone’s Life On A Daily Basis?

3. Why Should I Trust You In The 1st Place With My Hard Earned 
Money?

4. If You Order Now, How Soon Will You Get It?

You Won’t Convert Above 1.5% CVR

-> Higher CAC

-> Low ROAS

9/10 brands I speak with

Spend between $70,000 to $1 million

on paid ads every month.

Their Split is divided between

-> Meta,

-> Google,

-> Tiktok,

-> Snap,

-> Organic social,

-> Referral ( influencers)

Most Of Their Ads Link To Their PDP

Or A Landing Page

That Directly Sells And

Doesn't Focus On Education.

It's like going on a date with a girl and saying  

"Let's skip this and head back to my place"
9/10 times the girl wouldn't come. 

Because She Doesn't Like And Trust You Enough.

Same Thing Happens With Your Target Audience.

They Don't Like You And Trust You Enough

To Make A Purchase.

That's why 985/1000 visitors bounce off your PDP or LP.
Getting you 1.5% conversion rate.

This Increases Your Cost Of Acquisition Too,

How?

You Have To Retarget Them Using Your Ads,

Meaning, You Have To Show Them More Ads,

The More They See Your Ads,

The More They Learn About You,

And The More They Click On The CTA

To Go To Your LP.

But You End Up Making Zuck Rich.

This Increases Your Cac To Acquire 1 Customer.

This Affects Your Revenue,

And Profit Margins Too.

And You Can't Buy That Porsche Gt3 RS

You've Added In Your List.

Because Your Profit Margin Is Low.

But Instead You Should Focused On Educating Your Visitors,

By Showing Them

→ Unboxing Videos of your product

→ UGC videos by influencers and customers

→ Frequently Asked Question solving all doubts

→ In-Dept Testimonials selling your product indirectly

→ Comparing your collagen protein with other brands

→ 3 step 10 sec Video on how to make this matcha latte

Your Customers will like you and trust you way more.  

And Will Eventually Purchase Your Product / Subscriptions.

This Is The Way I Like To Target My Visitors

At Different Funnel Level.

For, 



Top Of Funnel Traffic:

↳Educate And Build Trust With Offer Blocks.



Middle Of Funnel:

↳ Benefits, Trust & Offer Blocks

Bottom Of Funnel

↳ Offer And Trust Building Blocks.

Using These Method

My Landing Pages Converts 25% To 100% More

Than Your Current Pages.

By Simply Implementing This System

You Will End Up


→ Increasing Your Conversion Rate

→ Lowering Your Cost Of Acquisition

→ Increasing Return On Ad Spend

→ Increasing Your Revenue

→ Increasing Your Profit

Hey 👋 I Am Pranjal

You are in the right place,

Because I know you are looking for someone

who can help you with these 3 things

→ Increase your Conversion Rate

→ Lower your Cost of Acquisition

→ Increase your Average Order Value

Sounds about right? 

We have already helped your favourite DTC E-com brands 
spending above $100,000 per month in Paid Ads  

And many more.... 

Generate 2X - 3X more revenue by

→ Building

→ Testing

→ Optimizing

Multiple Landing Pages for  

→ Top of Funnel

→ Middle of Funnel

→ Bottom of Funnel audiences.

We Help You Build Trust Quickly With Your Visitors

By Educating Them On These 4 Questions

1. Why your product is the best option in the market?

2. How will your product benefit someone’s life on a daily basis?

3. Why should I trust you in the 1st place with my hard earned money?

4. If you order now, how soon will you get it?

-> By answering these (again and again) throughout the landing page,

We ensure your customer is educated, trusts you,

and ultimately buys your product, at a higher conversion rate.

We Reduce Your Customer Journey To Only 3 Steps

Ads → Landing Page → Checkout Page 🤑 

There’s only one CTA button on the entire Landing page

focusing on making your visitor checkout, unlike a typical website

funnel where the visitor bounces on the second page:

Ads → Home Page → Collections Page → PDP → View Cart → Checkout Page

This distracts the customer and makes them bounce,

forcing you to spend money on retargeting them

to convert at a lower conversion rate.

TOP OF THE FUNNEL 

MIDDLE OF THE FUNNEL 

BOTTOM OF THE FUNNEL 

Cold audience: need to be educated to build trust.

Retargeting audience to show benefits of the 
value props and build trust. 

Trust is built, educated, need
 that final nudge to purchase 
the product  

TOP OF THE FUNNEL

Cold audience: need to be educated to build trust.

MIDDLE OF THE FUNNEL 

Retargeting audience to show benefits of the
 value props and build trust. 

Trust is built, educated, need
 that final nudge to purchase 
the product. 

BOTTOM OF THE FUNNEL 

Our Proven Process That Works 

1. Onboarding 

Once payment is confirmed, we send you an onboarding form—takes just 15 minutes to complete.

You’ll also be added to a Slack channel for seamless communication.

We collect everything needed: brand assets, analytics access (GA4, MS Clarity, Triple Whale/Northbeam), and key data.

You’ll also be added to a Slack channel for seamless communication. 

2. Research And Strategy 

Our CRO Strategists Spend 2+ Hours Analyzing Your Brand To Build A Data-backed Strategy.

We Deep-Dive into:

•Copy, Creatives & Ad Library

•Competition & Past Campaigns

•GA4, Northbeam, Triple Whale

•Heatmaps (Hotjar/ms Clarity)

•UGC Across Instagram, Tiktok, Youtube & Snapchat

•What Worked, What Didn’t

This Helps Us Craft The Right Strategy To Build And Test 3 High-Converting Landing Pages For Top, Middle, And Bottom Funnel Traffic.

3. Wireframe 

Our CRO Strategist Will Build The Wireframe Of The Landing Page In

Figma

Time: 2-3 Days.

4. Copywriting  

Once the wireframe is done, we craft landing page copy that’s
punchy, engaging, and built to sell.

We write at a 3rd-grade reading level—so simple a 10-year-old or an
85-year-old can understand.

20+ high-converting hooks focused on benefits, not features.

Features Tell, Benefits Sell. That’s how we drive conversions.

5. Design  

After the copywriting is done, Our CRO strategist designs the 
Landing pages which matches your brand identity.

Time: 3 days

6. Feedback Round  

We send you the figma file with the designs

So that you can leave your comments and feedbacks.

We’ll update the page accordingly.

Time: 1 day

7. Development  

Once the feedback is updated,

Our incredible developer brings the design to life

Using Unbounce / Replo which is ofcourse Pixel perfect

Time: 5 days

8. Tracking Pixel Setup And Launch   

Once The LP Is Developed,

We Transfer The LP To Your Unbounce / Replo Account

And setup your tracking Pixels such as 

1. GA4

2. Meta Pixels

3. Events Tracking Setup

4. Hotjar / MS clarity ( heatmaps)

5. A/B testing setup in Intelligems via shopify

Time: 1 day

→ Now you are ready to Go Live 🚀

9. Testing Phase & CRO  

We recommend testing LP-1 for 4–6 weeks

with enough traffic to achieve 150+ conversions

for statistical significance.

Using tools like MS Clarity and Hot jar,

we monitor

-> User behaviour,

-> Scroll depth, and interactions.

Based on insights,

we tweak the page or create new variants

with fresh hooks and offers,

running A/B tests to find the best performer.

Once a winner emerges,

we scale it for the highest CVR and lowest cost per acquisition.

Pricing

Now You Are Ready To Go Live 🚀

This Isn’t Something Where You Can Expect Immediate Results.

Every Brand And Product Is Unique

So You Can't Make Direct Comparisons

It's Essential To Test And Iterate Continuously

Comparing Against Your Existing Campaigns.

If You Think This Might Be For You,
Please Book Our Next Catchup At The Link Below.

Let’s Chat During That Session Where I’ll Present You With An Offer

So Good It’ll Be Hard To Say No.

During Our Chat, I’ll Answer Any Questions You Have

So You Can Decide If You’re In Or Out.

I Want To Make Sure It’s The Right Fit For You.

Schedule A Strategy Call Here

Cheers ✌️ 

FAQ

Increase your Conversion Rate  

Lower your Customer Acquisition Cost   

Increase your Average Order Value 

From the desk of Pranjal Patel

January 2025 

Dear E-commerce entrepreneur,

here’s some

Harsh Truth For E-Com Brands

Spending $100,000 + per month on Paid Ads

-> You can have the best Ads

-> You can have the best Offers

-> You can have the best Email flows

But if you don’t have A Landing page 

That Doesn’t Answer These 4 Questions

1. Why Your Product Is The Best Option In The Market?

2. How Will Your Product Benefit Someone’s Life On A Daily Basis?

3. Why Should I Trust You In The 1st Place With My Hard Earned Money?

4. If You Order Now, How Soon Will You Get It?

You Won’t Convert Above 1.5% CVR

-> Higher CAC

-> Low ROAS

9/10 brands I speak with

Spend between $70,000 to $1 million

on paid ads every month.

Their Split is divided between

-> Meta,

-> Google,

-> Tiktok,

-> Snap,

-> Organic social,

-> Referral ( influencers)

Most Of Their Ads Link To Their PDP

Or A Landing Page

That Directly Sells And

Doesn't Focus On Education.

It's like going on a date with a girl and saying  

"Let's skip this and head back to my place"

Because She Doesn't Like And Trust You Enough.

Same Thing Happens With Your Target Audience.

They Don't Like You And Trust You Enough

To Make A Purchase.

That's why 985/1000 visitors bounce off your PDP or LP.

This Increases Your Cost Of Acquisition Too,

How?

You Have To Retarget Them Using Your Ads,

Meaning, You Have To Show Them More Ads,

The More They See Your Ads,

The More They Learn About You,

And The More They Click On The CTA

To Go To Your LP.

But You End Up Making Zuck Rich.

This Increases Your Cac To Acquire 1 Customer.

This Affects Your Revenue,

And Profit Margins Too.

And You Can't Buy That Porsche Gt3 RS

You've Added In Your List.

Because Your Profit Margin Is Low.

But Instead You Should Focused On Educating Your Visitors,

By Showing Them

→ Unboxing Videos of your product

→ UGC videos by influencers and customers

→ Frequently Asked Question solving all doubts

→ In-Dept Testimonials selling your product indirectly

→ Comparing your collagen protein with other brands

→ 3 step 10 sec Video on how to make this matcha latte

Your Customers will like you and trust you way more.  

And Will Eventually Purchase Your Product / Subscriptions.

This Is The Way I Like To Target My Visitors

At Different Funnel Level.

For, 



Top Of Funnel Traffic:

↳Educate And Build Trust With Offer
Blocks.



Middle Of Funnel:

↳ Benefits, Trust & Offer Blocks

Bottom Of Funnel

↳ Offer And Trust Building Blocks.

Using These Method

My Landing Pages Converts 25% To 100% More

Than Your Current Pages.

By Simply Implementing This System

You Will End Up


→ Increasing Your Conversion Rate

→ Lowering Your Cost Of Acquisition

→ Increasing Return On Ad Spend

→ Increasing Your Revenue

→ Increasing Your Profit

Hey 👋 I Am Pranjal 

You are in the right place,

Because I know you are looking for someone

who can help you with these 3 things

→ Increase your Conversion Rate

→ Lower your Cost of Acquisition

→ Increase your Average Order Value

Sounds about right?

We have already helped your favourite DTC E-com brands 


And many more....

Generate 2X - 3X more revenue by 

→ Building

→ Testing

→ Optimizing

Multiple Landing Pages for  

→ Top of Funnel

→ Middle of Funnel

→ Bottom of Funnel audiences.

We Help You Build Trust Quickly With Your Visitors

By Educating Them On These 4 Questions

1. Why your product is the best option in the market?

2. How will your product benefit someone’s life on a daily basis?

3. Why should I trust you in the 1st place with my hard earned money?

4. If you order now, how soon will you get it?

-> By answering these (again and again) throughout the landing page,

We ensure your customer is educated, trusts you,

and ultimately buys your product, at a higher conversion rate.

We Reduce Your Customer Journey To Only 3 Steps

Ads → Landing Page → Checkout Page 🤑

There’s only one CTA button on the entire Landing page 

focusing on making your visitor checkout, unlike a typical website funnel where the visitor bounces on the second page: 

Ads → Home Page → Collections Page → PDP → View Cart → Checkout Page

This distracts the customer and makes them bounce,

forcing you to spend money on retargeting them

to convert at a lower conversion rate.

9/10 times the girl wouldn't come. 

Getting you 1.5% conversion rate. 

spending above $100,000 per month in
Paid Ads  

Our Proven Process That Works

1. Onboarding

Once payment is confirmed, we send you an onboarding form—takes just 15 minutes to complete.

You’ll also be added to a Slack channel for seamless communication.

We collect everything needed: brand assets, analytics access (GA4, MS Clarity, Triple Whale/Northbeam), and key data.

2. Research And Strategy

Our CRO Strategists Spend 2+ Hours Analyzing Your Brand To Build A Data-backed Strategy.

We Deep-Dive into:

•Copy, Creatives & Ad Library

•Competition & Past Campaigns

•GA4, Northbeam, Triple Whale

•Heatmaps (Hotjar/ms Clarity)

•UGC Across Instagram, Tiktok, Youtube & Snapchat

•What Worked, What Didn’t

This Helps Us Craft The Right Strategy To Build And Test 3 High-Converting Landing Pages For Top, Middle, And Bottom Funnel Traffic.

3. Wireframe

Our CRO Strategist Will Build The Wireframe Of The Landing Page In Figma

Time: 2-3 Days.

4. Copywriting  

Once the wireframe is done, we craft landing page copy that’s
punchy, engaging, and built to sell.

We write at a 3rd-grade reading level—so simple a 10-year-old or an 85-year-old can understand.

20+ high-converting hooks focused on benefits, not features.

Features Tell, Benefits Sell. That’s how we drive conversions.

Time to Complete: 1 Day 

5. Design  

After the copywriting is done, Our CRO strategist designs the Landing pages which matches your brand identity.   

Time: 3 days

Our Copy Is Easily Understood By A 10-Year-Old And An 85-Year-Old Alike,

Similar To What You're Reading Now. We Also Create A List Of 20 Different Hooks, Focusing On The Benefits Rather Than Features.

Time: 1 day

Features Tell, Benefits Sell.

6. Feedback Round  

We send you the figma file with the designs

So that you can leave your comments and feedbacks.

We’ll update the page accordingly.

Time: 1 day

7. Development  

Once the feedback is updated,

Our incredible developer brings the design to life

Using Unbounce / Replo which is ofcourse Pixel perfect

Time: 5 days

8. Tracking Pixel Setup And Launch  

Once The LP Is Developed,

We Transfer The LP To Your Unbounce / Replo Account

And setup your tracking Pixels such as

1. GA4

2. Meta Pixels

3. Events Tracking Setup

4. Hotjar / MS clarity ( heatmaps)

5. A/B testing setup in Intelligems via shopify

Time: 1 Day 

→ Now you are ready to Go Live 🚀 

9. Testing Phase & CRO  

We recommend testing LP-1 for 4–6 weeks

with enough traffic to achieve 150+ conversions

for statistical significance.

Using tools like MS Clarity and Hot jar,

we monitor

-> User behaviour,

-> Scroll depth, and interactions.

Based on insights,

we tweak the page or create new variants

with fresh hooks and offers,

running A/B tests to find the best performer.

Once a winner emerges,

we scale it for the highest CVR and lowest cost per acquisition.

Pricing 

3x Fully Custom Landing Pages

$5000 

✓ Ideation & Concept

✓ Offer building

✓ Wireframe ( UX)

✓ Copywriting

✓ UI Design

✓ Unbounce / Replo development 

✓ Shop Functionality

✓ Email & Phone Capture

✓ Custom Bundle builder/multi-step purchase process

✓ Analytics Integration

✓ Tracking tools ( FB, TikTok, GA4, MS Clarity/ Hotjar, etc )

Bonus

✓ FREE Email/SMS Funnel Consultation

✓ FREE Welcome Email Redesign

✓ FREE Email/SMS Funnel Audit

✓ A/B testing setup with Intelligems via Shopify

✓  Timeline : 4 weeks

1x Fully Custom Landing Page

$2500 

✓ Ideation & Concept

✓ Offer building

✓ Wireframe ( UX)

✓ Copywriting

✓ UI Design

✓ HTML + CSS & JavaScript development

✓ Unbounce / Replo development 

✓ Email & Phone Capture

✓ Custom Bundle builder/multi-step purchase process

✓ Analytics Integration

✓ Tracking tools ( FB, TikTok, GA4, MS Clarity/ Hotjar, etc )

Bonus

✓ FREE Email/SMS Funnel Consultation

✓ FREE Welcome Email Redesign

✓ FREE Email/SMS Funnel Audit

✓ A/B testing setup with Intelligems via Shopify

✓  Timeline : 2 weeks

Now You Are Ready To Go Live 🚀

This Isn’t Something Where You Can Expect Immediate Results.

Every Brand And Product Is Unique

So You Can't Make Direct Comparisons

It's Essential To Test And Iterate Continuously

Comparing Against Your Existing Campaigns.

If You Think This Might Be For You,
Please Book Our Next Catchup At The Link Below.

Let’s Chat During That Session Where I’ll Present You With An Offer

So Good It’ll Be Hard To Say No.

During Our Chat, I’ll Answer Any Questions You Have

So You Can Decide If You’re In Or Out.

I Want To Make Sure It’s The Right Fit For You.

Schedule A Strategy Call Here

Cheers ✌️ 

FAQ

Our Proven Process That Works 

1. Onboarding 

Once payment is confirmed, we send you an onboarding form—takes just 15 minutes to complete.

You’ll also be added to a Slack channel for seamless communication.

We collect everything needed: brand assets, analytics access (GA4, MS Clarity, Triple Whale/Northbeam), and key data.

Our Proven Process That Works 

1. Onboarding 

Once payment is confirmed, we send you an onboarding form—takes just 15 minutes to complete.

You’ll also be added to a Slack channel for seamless communication.

We collect everything needed: brand assets, analytics access (GA4, MS Clarity, Triple Whale/Northbeam), and key data.

You’ll also be added to a Slack channel for seamless communication. 

Once payment is confirmed, we send you an onboarding form—takes just 15 minutes to complete.